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Tom Lawrence, President & CEO of the Colorado Sports Hall of Fame

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At the University of Colorado in Boulder, Tom played varsity basketball on a full athletic scholarship while earning dual Bachelor of Science degrees in Marketing and Small Business Management as well as Commercial Recreation and attended University of Colorado-Denver for post graduate MBA studies.   He began his sports-focused career with the national distributor of “Proturf” synthetic athlete surfaces for field house and gymnasium floors and then moved on to the Denver Nuggets Basketball Club as Vice President of Corporate Sales in the late 90’s.

During the early 90’s he was Executive Vice President of the startup Denver-based Bonham Group, a sports & entertainment marketing and consulting firm, which brought him into close contact with PepsiCo, USA Wrestling, the U. S. Gymnastics Federation, the Denver Baseball Organizing Committee and the Colorado High School Activities Association.  He spent the remainder of the decade with Denver Broncos’ Penthouse Suites, Ltd. as Managing Director of the partnership’s operation at Mile High Stadium, working with the Denver Broncos, Colorado Rockies and special event promoters, before becoming an owner/consultant of SportSells, Inc., a similar sports marketing and consulting firm with projects in Denver, San Francisco, Manchester NH and Greenville, SC, working with Carl Scheer and Scheer Sports Inc., developing and building the Verizon Wireless Arena in Manchester, NH and the BiLo Arena in Greenville, SC. 

Immediately prior to assuming his Colorado Sports Hall of Fame responsibilities in 2003, Tom served as Assistant General Manager and Director of Golf Operations for San Francisco’s historic Presidio Golf Course and Club.  As President & CEO of the Colorado Sports Hall of Fame, a 501-c-3 nonprofit organization which includes a very special museum you may not know about at Mile High Stadium, Tom has negotiated alliances with other foundations and sports groups, organized the 4A and 5A Colorado high school football “Championship Saturday” event at Sports Authority Field at Mile High, launched the CSHoF Golf Classic and overseen the annual CSHoF Induction Banquet.  The Colorado Sports Hall of Fame, during Tom’s tenure, has contributed more than $1,400,000 to youth sports organizations like Colorado High School Activities Assn., Special Olympics Colorado, National Sports Center for the Disabled, Gold Crown Foundation, Colorado Golf Assn., and Sportswomen of Colorado.  In addition to turning a $250,000 deficit at the CSHoF in 2003 into $1,000,000 in reserves in 2017.                                                               

He has also been involved as a board member of Boys and Girls Clubs of Metro Denver, the Denver Nuggets Foundation, CU’s Athletic Mentor Program, Colorado Golf Hall of Fame, Colorado Open Golf Foundation, Denver Sports Advisory Council, and past president of the Colorado Golf Association.  Also serving as Board Chairman of CommonGround Golf Course and Real Estate entities for the CGA and CWGA, which owns CommonGround GC.  Past president of the board of Lakewood Country Club, and founding board member of the Colorado Golf Foundation. 

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