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"Trust but verify: lessons from life and the diamond trade" by Tom Shane, Executive Chairman of Shane Co.

  • Innovation Pavilion 9200 E. Mineral Ave (map)

Tom Shane is the Founder and Executive Chairman of Shane Co.  

Shane Company or Shane Co. is the largest privately owned jeweler in the United States.  The company is a direct diamondruby, and sapphire importer that operates twenty retail stores across the United States and their website The company was founded in 1971, and is based in Centennial, Colorado.[2]

The company promotes their retail locations and website through radio commercials that prominently feature the company’s founder, and CEO, Tom Shane and the tagline "Now you have a friend in the diamond business."

Tom Shane graduated from the University of Colorado in 1970 with a degree in business administration. In 1971 he founded modern-day Shane Company, although his family has been in the jewelry business since The Great Depression. His grandfather, Charles Shane, launched the family into the jewelry business in 1929 when he purchased his first jewelry store in Cleveland, OH. Richard Shane, Tom Shane's father, joined his father and brother, Claude Shane, in the business after World War II. Several years afterward, Richard and Claude split their business interests into two large jewelry chains in the Midwest, opening the first stores with the name Shane Company. Throughout the following decades, Tom Shane grew Shane Co. from a one-store-operation into a jewelry store chain with twenty locations in thirteen states.